About
About ggLowCodeGTMKit
Section titled “About ggLowCodeGTMKit”The Project
Section titled “The Project”ggLowCodeGTMKit started from a simple observation: 80% of custom GTM variables are variations of the same 15 operations. Parsing objects, extracting array values, concatenating strings, mapping keys — the same patterns, repeated across hundreds of containers.
After years of managing enterprise GTM implementations, I decided to standardize these patterns into a composable framework. The result: 250+ variables that all share the same conventions, the same parameter names, the same chaining mechanism, and the same documentation format.
The Vision
Section titled “The Vision”ggLowCodeGTMKit is the foundation of a broader vision:
- The Library (Now) — Open source, MIT licensed. The composable variable framework.
- The Training (Soon) — Professional courses for GTM and GA4.
- The Agent (Coming) — An AI agent that configures GTM using the library automatically.
The library is the starting point: community adoption drives credibility, which drives revenue from the layers above.
About Gwennaël
Section titled “About Gwennaël”Gwennaël Grandmougin is a digital analytics consultant specializing in Google Tag Manager, Google Analytics 4, and data layer architecture. Based in France.
What I Do
Section titled “What I Do”- Consulting — Enterprise GTM implementations, data layer architecture, measurement strategy
- Training — Professional GTM and GA4 courses
- Open Source — Creator and maintainer of ggLowCodeGTMKit
Connect
Section titled “Connect”Contact
Section titled “Contact”Want to discuss a consulting engagement, training for your team, or partnership opportunities?
Get in Touch
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