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ggLowCodeGTMKit

ggLowCodeGTMKit — The GTM Variable Framework

The composable variable framework for Google Tag Manager. 250+ templates, zero custom JavaScript, infinite possibilities.
Browse the Library → Explore Courses
250+
Variables
14
Categories
100%
Sandbox Safe
MIT
Open Source

What is ggLowCodeGTMKit?

Section titled “What is ggLowCodeGTMKit?”

ggLowCodeGTMKit is the first composable variable framework for Google Tag Manager. Instead of writing custom JavaScript variables for every data transformation, you configure pre-built, tested, sandbox-compliant templates.

Every variable supports two execution modes — Direct (returns a value) and Apply (returns a function for chaining) — with standardized parameters (src, out, pre, rp1, rp2). Learn the pattern once, use all 250+ variables.

Think of it as lodash for GTM.

⚡

Zero JavaScript

Configure everything through GTM’s native template UI. Dropdowns, text fields — no code.

🔗

Chainable by Design

Build complex data pipelines by composing simple units. Functional programming inside GTM.

🛡️

Enterprise Sandbox Safe

Every template passes GTM’s Sandboxed JavaScript rules. No eval(), no surprises.

🤖

AI-Ready Architecture

Uniform naming and machine-readable docs. Built for human and AI consumption.

Section titled “Featured Courses”
GTM the Right Way Master Google Tag Manager from zero to production. The definitive course for analytics engineers.
You Don't Know GA4 Go beyond the basics. Advanced Google Analytics 4 for practitioners who think they know it all.

Trusted by GTM Practitioners

Section titled “Trusted by GTM Practitioners”

“I replaced 3 hours of custom JavaScript debugging with 15 minutes of template configuration. ggLowCodeGTMKit is how GTM should have worked from the start.” — Marc, Analytics Consultant

“For the first time, I configured GTM tracking myself without calling a developer. The library just works.” — Sophie, Marketing Ops

“We standardized our entire agency on ggLowCodeGTMKit. It’s our competitive advantage now.” — Amélie, Agency Founder

Get Started

Section titled “Get Started”
📦 Browse the Library 250+ variables organized by category. Find exactly what you need.
⭐ Star on GitHub Open source, MIT licensed. Contribute, star, and follow the project.